Mobile devices definitely bring us revolutional chanllenges in business marketing. The mobile device overall usage already passed the tradtional pcs and the rate is still increasing fastly! How to catch users' eyeballs on mobile is the new course for us. Except for traditional SEO methods, today we're going to introduce one of the most popular solution – QR Code marketing.
What're QR Codes?
QR Code (Quick Response Code) is the trademark for a type of matrix barCode (2D bar Code). It's invented by Japan and first designed for the automotive industry. The Code consists of black modules (square dots) arranged in a square grid on a white background. Further details and definition can be found on this wikipedia page.
What kind of content can be converted to QR Code?
Almost all web contents can be converted to QR Code such as website URLS, words and email boxes. We can also generate our business card with it. The Codes are optical machine-readable labels with fast readability and great storage capacity.
QR codes online generator: http://qrcode.kaywa.com/
What are the advantages of using QR Codes?
Except for it's fast readability and great storage, the biggest advantage with QR Code is it's convenience. Assuming we're going to join an exibition or conference and we need to show our products or works to people, a quick scan over smartphones will put out everything on customer hands. Comparing to the tranditional manual typing, QR Code scanning makes things much easy.
There are a number of practical ways QR Codes can be used for marketing and promotions in a variety of settings. QR Codes can be integrated into just about any type of printed materials, including:
- Conference/Event Displays
- Print Advertisements
- Business Cards
- Brochures, Posters and Flyers
- Postcards and Mailers
Of course, in order to use QR Codes efficiently we must have a mobile friendly website first. If you don't have one yet, it's highly suggested to check out this mobile website hosting article about how to build a mobile site, OR if you have a wordpress based site, you can check out this wordpress mobile plugins posting on how to make it mobile friendly. Generally speaking, most audiences use smartphones nowadays, so a QR Code can be a great way to differentiate yourself and reach people in new ways.